How Authors Can Use Social Media to Promote Their Books

Social media is important for authors, but what are the best practices?

SOCIAL MEDIA

10/2/20231 min read

Hey there, Merrymakers!

Social media is a powerful tool for building your author platform. It's free to use, it's easy to get started, and can have a massive reach.

I'm The Merry Assistant, and I'm here to help you build your author platform on social media.

A few tips:

  • Choose the right platforms. (How do you know which one is right for you?)

  • Create high-quality content. (How do you know which content is best for your genre?)

  • Interact with your audience. (That seems time consuming!)

  • Be consistent. (Life isn't consistent, though. How do you manage it all?)

  • Use relevant hashtags. (Wait, can't you just use trending ones?)

    More in depth:

    • Choose the right platforms: What if I told you that the right social media platform for you is the one where your readers are hanging out? Wild, right?

    • Create high-quality content: Your content should be like a box of chocolates: you never know what you're gonna get! But seriously, you want to mix things up and create content that is informative, engaging, and visually appealing.

    • Interact with your audience: Social media is a two-way street, so it's important to interact with your audience. Respond to comments and messages, and participate in conversations.

    • Be consistent: Consistency is key on social media. You want to post regularly, so that your followers know when to expect new content from you. But let's be honest, life gets in the way sometimes.

    • Use relevant hashtags: Hashtags are a great way to get your content seen by more people. But don't just use the most popular hashtags. Instead, use hashtags that are relevant to your genre and audience.

The Merry Assistant is here to help!